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Globalization has had a profound effect on almost all aspects of life for people around the world. A particular phenomenon that is occurring is globalization’s effect on culture. Some people believe that the future of cultural globalization while result in one homogenous culture. This article will highlight some of the effects of cultural globalization and also the problems that could arise from the progression of this phenomenon.

What Is Cultural Globalization?

“Cultural globalization refers to the rapid movement of ideas, attitudes, meanings, values and cultural products across national borders. It refers specifically to the idea that there is now a global and common mono-culture – transmitted and reinforced by the internet, popular entertainment transnational marketing of particular brands and international tourism.”

In this definition of cultural globalization, there are a lot of factors that attribute to the phenomenon. Access to technologies such as computers, phones, and the internet have destroyed cultural barriers for people from one end of the globe to the other.

Consumption Patterns

One observation on the effects of cultural globalization are consumption patterns around the globe. The levels of consumption are increasing all over the world in many cultures. Clothing brands and styles are being adopted in different cultures that attest to the effects of adopting cultural norms. McDonald’s and Starbucks are two food giants that have surpassed a number of cultural borders to set up shop and establish a sense of cultural homogeneous food consumption.


Cultural globalization can give people exposure to certain types of tradition that they normally would not know about. The internet is a great source of knowledge to learn about different forms of tradition. This kind of exposure could lead people to question their culture’s traditions and perhaps adopt a different one. Some people argue that this is a hindrance to culture’s traditions and promotes a decrease in tradition. Others say that cultural globalization does not promote a decrease in tradition but rather a shift in changing cultures to one’s people would not otherwise have access to.

The effects of cultural globalization are yet to be deemed positive or negative. One thing is certain, cultural globalization is occurring all around us and has no plan to slow down. As time passes, globalization will increase, and access to other cultures will thrive. It is our decision how to use the power of cultural globalization